The first-ever YouTube Music Awards took place last night in New York, and while the show is meeting mixed reviews, it did shine with performances from Arcade Fire, Eminem and Lady Gaga.
Watch the performance highlights along with a complete list of winners from the night after the cut!
The first YouTube Music Awards webcast wasn’t broadcast-quality in any sense — it was marred by video and sound snafus, and the show’s hosts looked adrift as they tried to wing it without scripts — with Eminem and a South Korean girl group winning top prizes based on fan votes.
The kudocast, which may be prelude to YouTube launching a music-subscription service, was held Sunday at New York City’s Pier 36 and streamed live over the Internet.
Nine-member K-pop supergroup Girls’ Generation “I Got A Boy” won video of the year, beating out bigger-name nominees in the music biz including Miley Cyrus, Justin Bieber, Lady Gaga, One Direction and Psy. The announcement of the win by Girls’ Generation — a group popular across Asia — elicited a muted reaction (evidently a collective “who?”) from the Gotham crowd.
The show was directed by filmmaker Spike Jonze and exec-produced by Vice Media and Sunset Lane Entertainment. Kia Motors was the title sponsor. At the close of the show Jonze thanked YouTube “for letting us make this mess.”
Lady Gaga's performance at today's YouTube Music Awards might accurately be described as "naked" - though not in the way you might be expecting.
Dressed in a simple plaid shirt and cap, the pop diva offered up an emotional rendition of "Dope" (the second promotional single from her forthcoming studio album "ARTPOP") at the 1st annual awards show on Sunday, in a performance completely shorn of the usual whizz-bang artifice we've come to expect from Mother Monster.
Seated at a grand piano in a dress-down drag that consisted of a "DOPE" trucker hat with a logo aping the NASA symbol, a mousy brown wig and a too-big flannel shirt (and, we found out later, no pants or shoes) Gaga poured all her heart and soul into the bare-bones ballad.
Of course, it was clearly Gaga's intention to present a stripped-down contrast to her flamboyant stage persona with the tune, a plaintive piano ballad about drug addiction that includes such lyrics as "I feel so low from living high" and "Toast one last puff/And two last regrets/Three spirits and/Twelve lonely steps." The chorus itself itself is a mournful plea for forgiveness, with Gaga wailing the desperate refrain, "I need you more than dope."
The YouTube Music Awards — a.k.a. “YTMA,” following the nomenclature of MTV’s VMAs — featured live performances by Lady Gaga (wearing a baseball cap and flannel shirt), Eminem, Arcade Fire, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, Walk Off the Earth, and YouTube musical acts Lindsey Stirling and CDZA. Confusingly, most of these were staged as “live music videos” with actors instead of the usual live-performance presentation.
YouTube determined the nominations based on data over the last 12 months, to represent the artists and videos with the highest levels of engagement, including views, likes, shares, comments and subscriptions.
Fans voted by sharing the official YTMA nomination videos for each nominee via Facebook, Twitter or Google+, with about 60 million “votes” cast. The voting kicked off Oct. 21, with the final tallies taken right before the show, according to YouTube.
2013 YouTube Music Awards Winners:
Video Of The Year:
Epic Rap Battles Of History – “Barack Obama Vs Mitt Romney”
Demi Lovato – “Heart Attack”
Girls’ Generation - “I Got A Boy” (winner)
Justin Bieber (Feat. Nicki Minaj) – “Beauty And A Beat”
Lady Gaga - “Applause”
this was a funny photo from the vma awards, just thought I'd add it for fun
Macklemore & Ryan Lewis (Feat. Mary Lambert) – “Same Love”
Miley Cyrus – “We Can’t Stop”
One Direction - “Best Song Ever”
PSY - “Gentleman”
Selena Gomez - “Come & Get It”
Artist Of The Year:
Eminem (winner)
Epic Rap Battles
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response Of The Year:
Boyce Avenue (Feat. Fifth Harmony) - “Mirrors
Jayesslee - “Gangnam Style”
Lindsey Stirling And Pentatonix - “Radioactive” (winner)
ThePianoGuys - “Titanium / Pavane”
Walk Off The Earth (Feat. KRNFX) – “I Knew You Were Trouble”
YouTube Phenomenon:
“Diamonds”
“Gangnam Style”
“Harlem Shake”
“I Knew You Were Trouble” (winner)
“Thrift Shop”
YouTube Breakthrough:
Kendrick Lamar
Macklemore & Ryan Lewis (winner)
Naughty Boy
Passenger
Rudimental
Innovation Of The Year:
Anamanaguchi - “ENDLESS FANTASY”
Atoms For Peace - “Ingenue”
Bat For Lashes - “Lilies”
DeStorm - “See Me Standing” (winner)
Toro Y Moi – “Say That
South Korean’s Gangnam Style Now UTubes Most-Watched Video surpassed Justin Bieber by 24 million views- Is this worth it? Check it Out.. What Do YOU Think???
Justin Bieber’s “Baby” had reigned for two years as most-viewed on the video-sharing site.
The popularity of “Gangnam Style,” however, is unprecedented;
the video averages 6.1 million views a day,
according to data provided by ChannelMeter,
a San Francisco-based startup providing YouTube analytics for online-video
publishers and brand advertisers.
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