What Is Collaborative Consumption?
A Whole New Paradigm - Endless Possibilities
Collaborative Consumption describes the rapid explosion in sharing, lending, trading, renting, gifting and swapping companies coming online.
We just had no idea how MANY creative directions this movement has taken! This video includes some fantastic and very successful "peer economy" businesses in the UK.
"All the ideas depend on technology to enable the trust between strangers. Technology has opened up new ways of collaborating that can make use of spare capacity...matching millions of haves with millions of have-nots" explains the narrator.
Because of the importance of reviews, so you know who you're doing business with, collaborative consumption has started to bring online real world assets like reputation, history, social capitol. These indicators build the trust infrastructure for the sharing economy.
Meet your neighbors, share stuff you already have, borrow things you don't need to buy - we love it!
--Bibi Farber
This video was produced by Nesta.org
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